The SHOWA Plant Experience
Jib shots, extreme close-ups, aerial shots, slider shots, GoPros attached to robotic arms and motorcycles.
My favorite project this year was shooting at the American SHOWA motorcycle shocks and struts factory. This project came out of nowhere to us and we needed to get this project turned in fast. We had about 3 weeks to script, shoot, and edit the video. Luckily, we had a great client to work with on this.
SHOWA Corporation headquarters is located in Japan. SHOWA sells and produces motorcycles as well as parts for them. Within their company, they have multiple divisions including an American one. The Japanese company directed their American division, American SHOWA, to produce a video showcasing of the Sunbury, OH plant. This is where Jumpstart came in.
From the start, the American SHOWA team showed openness to our ideas and trusted our creative team. They wanted us to produce something that would show their plant in the best light. To do this, we wanted to keep the video moving with a variety of interesting, attention-grabbing shots. SHOWA accommodated in allowing us the time we needed at their facility to make that happen.
Overall, we shot at the plant for 3 straight days. We were able to cover the production line, sit in on team meetings, and shoot product stills. Also, we got to go outside with motorcycles and even take video from the sky. In general, we got to do everything.
Our approach for this shoot was to get a variety of interesting shots in a variety of places. For me, an interesting shot is a shot that is not typical for the human eye. Our heads don’t rise 10 feet in the air like a jib. Our field of view typically does not track from left to right like a slider. We do not see the same way a 200mm lens can. These techniques and viewpoints are what keeps this video moving.